• About Us

    About Us

    It’s good your people are talking. Wouldn’t it be great if they were all saying the same thing? Read more.

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    Communication Planning

    We make sense out of your mess of messages. Our framework sorts out what you’re saying to whom and why. Read more.

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    Messaging

    Our time-tested approach helps you fill the gaps between what’s said and what’s heard, driving consistency from the inside out. Read more.

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    Training & Coaching

    Our communication training and coaching helps you make the impact the way you intended, one to one or globally. Read more.

Latest Articles

Marketing wins in the wooing game

February 15th, 2014

 | by Therese Beale

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With more than 40 million American adults using online dating, romance is a serious business. In sheer numbers the competition is daunting. It’s no wonder the Pew Research Center reports one in five online daters seek help in developing their profile.

How do you send the right message to thousands of complete strangers, hoping to catch the attention of ONE who will make a perfect match? I propose that finding a mate is like wooing a customer. Lonely hearts would do well to borrow a few pages from the business world to snare the attention and win the heart of that perfect Mr. or Ms. Right.

Teaching economics for two decades led a Stanford University professor to apply those principles to his own online dating experience. Amy Webb, a data analyst, created 10 male archetypes and posed as a man to evaluate responses online before finding her match. And Yours Truly tested her marketing skills by placing a personals ad in the back pages of the Chicago Reader. While I can’t remember the exact wording of that ad, my strategy was similar to Amy’s: I considered which women’s ads would catch my attention if I were a man. Then I deconstructed those ads for language, voice and tone to construct my own.

Here are five tips to speed up the matchmaking process:

  1. Market research: Get to know the competition.
  2. Target audience analysis: What do they care about?
  3. Short & sweet messaging: Craft a message that compels them to want to know more.
  4. Feedback: Listen carefully. Read between the lines.
  5. Values assessment: No one’s perfect so decide what really matters for a lifelong match.

We celebrated our 20th anniversary last year. Want to know more?

Communicate instantly with visuals that POP

March 19th, 2013

 | by Therese Beale

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Teasing text splashed against captivating images. The preference toward visual communication is clearly gaining momentum. As one of those people who “think visually,” I was eager to try Haiku, an iPad application that streamlines slideshow production. The selling point? Constraint. Every page has a single … read more »

Email like a human

March 13th, 2012

 | by Therese Beale

Consider this: Even an auto-generated email can be brightened with a touch of humanity. Dear therese beale, Thanks for contacting the MOO Print Team. I’m sending this email to confirm that your enquiry is in our customer service queue, and that a real, human MOO … read more »

How to avoid a message detour

March 6th, 2012

 | by Therese Beale

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The minute I stepped into the fishmonger’s shop I could sense what was about to happen. It was the last day to redeem a 50% discount offered by a popular daily-deal website. Customers lined up, coupons in hand. A stack of coupons processed throughout the … read more »

A dreamy way to open up communication

February 29th, 2012

 | by Therese Beale

kayak paddle lesson on flickr/bealetherese

“Any questions?” Those two simple words serve a basic communication purpose. We’re ticking off our mental checklist to see if the listener is on the same page. Did I ask for feedback? Yep. Does everyone understand what we’re doing? Sure. Okay, then, let’s move on. … read more »

Human interest stories matter

February 16th, 2011

 | by Therese Beale

Consider the impact of the spoken word. What would happen if you read a story only for the quotes? Years ago my first editor shared a bit of advice I’ve never forgotten: Fill your story with quotes. She suggested a reader experiences the essence of … read more »