Testimonials

Therese guided Security Innovation toward the development of a well articulated messaging framework for our diverse and technically complex company. She has the passion, process and patience needed to help our management team understand the value of a unified brand and the importance of a simple message. That wasn’t easy.

Peter Samson
Security Innovation

Therese is my message development guru. She took this thing we all think we do–messaging–and framed it in such a way that it became a powerful tool reaching far beyond the boundaries of communications. I highly and enthusiastically recommend her to anyone seeking alignment within the organization and impact in the marketplace.

Carrie Williams
Brand Lab

Therese provided us the leverage and tools for using strategic messages throughout our organization. I can see taking the message platform well beyond the original mission of developing content for the website. It provides a foundation for building critical pieces in our three-year strategic plan, not just in a communications plan.

Susan Adler
Northwest Association for Biomedical Research

The messaging from Beale Communications is the bridge between where we are today and where we’re going, where we want to be.

Richard O'Reilly
Avanade

I thoroughly enjoyed working with Therese as she helped us in the early stages of developing our previously nonexistent consumer facing brand. She was able to get our team focused and in agreement on the direction we needed to go. The brand attributes, messaging, and positioning that came out of our sessions with Therese will help us tremendously going forward.

Kristin Standiford
All Star Directories

Therese helped us communicate a consistent story about the heritage of our brand and its meaning to our loyal customers.  The message platform became the foundation for all of our marketing and business communications going forward, including catalog, website, public relations, and retail presentations.

Liz Bradley
Garden Botanika

Therese is one of those rare people who truly walks the talk. As a communications professional, she creates succinct, effective strategies from a myriad of seemingly disparate input. She has a remarkable ability to distill huge amounts of input to the relevant core issues and insights. And, she does an amazing job of communicating her findings and recommendations in a straightforward and compelling way – whether it’s in a 1:1 meeting or a presentation to a board of C level executives.

Kim Yale
True North Insight

Therese was incredibly thoughtful and creative with our messaging. She was personable and worked with staff, volunteers, donors, and community constituents in a highly professional manner. Therese is an expert in communications that has high integrity, creativity, and whose service is a good value that produces results.

Greg Whitney
Millionair Club Charity

Therese worked with us on Ivan Basso’s return to pro cycling with Cannondale’s Team Liquigas. Her approach resulted in clear messages that met our business goals and reflected the spirit of the Cannondale brand.Therese also helped Ivan learn the principles of delivering a clear and concise message to the media.

Matt Mannelly
Cannondale Bicycle Corporation

Therese did an excellent job of helping individuals from all parts of our company understand our messaging and their role in it. A lot of people do message development and branding. What Therese brings to it is a process and ability to guide clients in a way that also makes the end product relevant to everyone tasked with communicating about the company and its work.

Wendy Abeel
Mithun

Therese is considered a valuable extension to our marketing family. Therese has been an invaluable element in my marketing ‘toolkit’ for many years.  Her message model has helped us unify our go-to-market dialogue with clients across diverse business groups.   Therese helps keep us all on message and on strategy throughout our many marketing programs.  She exhibits the kind of insight and  “stick-to-itiveness” we appreciate in a rapidly changing business environment.

Senior Marketing Director, Media & Entertainment
Global management & technology consulting firm

My nonprofit was so impressed with the quality of Therese’s first project with us that when we had the opportunity and the funding to bring her wisdom, creativity and skills into our strategic positioning again, we were privileged to partner with her a second time.

Not only did she break open our thinking through new windows but she also added the discipline, structure and necessary grounding to help us move forward with care and attention to the right next steps.

Susan Adler
Northwest Association for Biomedical Research

Therese interviewed scores of executives throughout our organization to produce a core message platform that summarized our key selling points clearly and concisely.  These messages served as the foundation for our initial customer collateral and proved very helpful for discussions with industry analysts in our early days.

Adam Warby
Avanade

Therese Beale should be your first stop if you’re creating a new business or refreshing your current one. She’s a superb listener, who translates what she hears into concepts that totally hit the mark. I’d recommend her highly.

Abbi Kaplan

There may be people who do what Therese does. But nobody does it better. Therese is my message development guru. She took this thing we all think we do–messaging–and framed it in such a way that it became a powerful tool reaching far beyond the boundaries of communications. I highly and enthusiastically recommend her to anyone seeking alignment within the organization and impact in the marketplace.

Carrie Williams
Brand Lab

Therese brought a fresh perspective to sales messages for our legacy brand. With Therese’s help in our rebranding program, we were able to expand our brand messages to relate to new lifestyle segments. As a result, our new product introduction commanded a significant percentage of overall sales.

David Visnack
Buck Knives

Beale Communications gave us a unified platform and consistent set of messages for internal and external audiences, including business development directors, analysts and our parent companies.

 

Richard O'Reilly
Avanade

Therese helped us finally get our story right. And it became the basis for all of our sales materials, brochure and web content. It was like the light came on for everyone in the room. I’ve worked with other experienced people in similar situations, but the work Therese did for us was more actionable.

Natalie Cornell
Sg2

I saw a noticeable increase in sales after Therese helped me reposition a product at another organization. I thought of her immediately when planning a new product launch at Children’s Home Society of Washington.  Therese is disciplined and thorough in creating messages that connect with prospective customers.  She also helped us fully express the experience and commitment that sets us apart in the field of early childhood development programs.

Danny Howe
Children’s Home Society of Washington