Author Archive

How to make people stop and listen

March 2nd, 2010
jamie oliver

I heard recently one sentence that made me stop in my tracks. Skilled presenters can have that effect. In this case, the words erupted from a spunky British chef: “It’s profoundly important that every single American child should leave school knowing how to cook 10 … read more »

Your biggest worry

February 27th, 2010
DSC_00713-150x150

Your biggest worry could be a blank sheet of paper. It can happen when you’re challenged with a dire business imperative but lack inspiration. Or perhaps you’re inspired to act by a charismatic chief executive but not sure where to bring all that energy back … read more »

Skip the elevator pitch. What’s your sentence?

January 20th, 2010
woman wondering

Witness the endless search for the perfect elevator pitch: A Google search coughs up 549,000 results; Bing goes for 2.04 million! But here’s the hitch: The get-to-the-point tempo of our business conversations makes people antsy. Unless you’ve hooked someone’s attention in those first few seconds, … read more »

Back to basics with a marcom tool kit

November 9th, 2009

If someone asked you what marketing activity would help you grow your business over the next six to nine months, what would you say? A handful of senior executives at a large professional services firm pondered the question recently during a quick interview to update … read more »

Pack your proof in a bento box

October 28th, 2009
bento box

Promoting a single product attribute is a gamble. Last week I opened the morning newspaper to find a full page color ad about tomato soup, of all things! Campbell’s was touting its use of a sea salt so “naturally flavorful” that it could reduce the … read more »

What hat are you wearing today?

October 16th, 2009

I’ve been thinking about hats. I’m not one of those “hat-genic” people whose looks improve instantly with a topper.  No, I’m thinking about the figurative hats I wear as I go about my daily business. Thinker, planner, connector, writer, coach, manager.  The roles seem to … read more »

Create an incredible shrinking story

October 4th, 2009
Businessman eyes stack of paperwork

Lately I’ve been obsessing about how to make a big story very small.  Specifically, I’m planning to shrink a mountain of information to three pages in an industry presentation. And use pictures not words to tell the story. Ha! Good luck, you may think. Well, … read more »

Convergence keeps us hopping

October 2nd, 2009

The amazing pace of technology melding its way into our brains at work and play is posing a fascinating challenge for communicators. The fast-changing media environment isn’t standing still for lengthy messages or complicated distribution strategies. Consumers are setting the communication agenda. Getting the message … read more »

Sorting eases information indigestion

September 29th, 2009
sortingbrain-300x187

The provocative headline caught my eye: Management Consulting: Help or Hazard? Only minutes into the blog, my brain disengaged.   Why? Not because the writer disparaged the entire industry in the second sentence. And not because he plugged his own book in the sixth sentence. What turned … read more »

Communication is a process

September 25th, 2009
moving sidewalk

This whole business of sending the right message just doesn’t go away. Connecting with the right customer, standing out from competitors – it’s an ongoing process.  No wonder, then, that my bookshelves are full of titles as stimulating as “Management Communication,” and “Communicating Change.” Honestly, … read more »