Case Studies

For an idea of the impact communication planning can have on your organization, take a look at some of the case histories we’ve compiled.


Habitat for Humanity International

When you’re preparing to a launch a new logo globally, you need an understanding of the full potential of brand-building messages.


Cannondale Bicycle Corporation

When the professional cyclist you sponsor is about to start competing again after a two-year suspension — you need to get your message right.

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When you want to differentiate yourself consistently, you reshape your marketing approach to embrace customer-focused brand-driven messages.


Children’s Home Society of Washington

When you’re a mission-driven nonprofit with limited sales experience, you need a proven message strategy to market a new product to diverse customer segments.



When you’re about to introduce a product but worried it’s going to put sales of one of your other products at risk, you have one chance to get the message right.