Communication Strategy

Marketing wins in the wooing game

February 15th, 2014
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With more than 40 million American adults using online dating, romance is a serious business. In sheer numbers the competition is daunting. It’s no wonder the Pew Research Center reports one in five online daters seek help in developing their profile. How do you send the … read more »

A dreamy way to open up communication

February 29th, 2012
kayak paddle lesson on flickr/bealetherese

“Any questions?” Those two simple words serve a basic communication purpose. We’re ticking off our mental checklist to see if the listener is on the same page. Did I ask for feedback? Yep. Does everyone understand what we’re doing? Sure. Okay, then, let’s move on. … read more »

The power of answering “Why?”

November 24th, 2010
Walk in snowy woods on flickr/bealetherese

Do you know why you do what you do? The power of purpose gets lots of bandwidth on the talk show circuit, in book titles, with motivational bloggers on the web. Perhaps it’s because “why” is an easy question to pose. Anyone with young children … read more »

Your biggest worry

February 27th, 2010
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Your biggest worry could be a blank sheet of paper. It can happen when you’re challenged with a dire business imperative but lack inspiration. Or perhaps you’re inspired to act by a charismatic chief executive but not sure where to bring all that energy back … read more »

Back to basics with a marcom tool kit

November 9th, 2009

If someone asked you what marketing activity would help you grow your business over the next six to nine months, what would you say? A handful of senior executives at a large professional services firm pondered the question recently during a quick interview to update … read more »

Create an incredible shrinking story

October 4th, 2009
Businessman eyes stack of paperwork

Lately I’ve been obsessing about how to make a big story very small.  Specifically, I’m planning to shrink a mountain of information to three pages in an industry presentation. And use pictures not words to tell the story. Ha! Good luck, you may think. Well, … read more »

Communication is a process

September 25th, 2009
moving sidewalk

This whole business of sending the right message just doesn’t go away. Connecting with the right customer, standing out from competitors – it’s an ongoing process.  No wonder, then, that my bookshelves are full of titles as stimulating as “Management Communication,” and “Communicating Change.” Honestly, … read more »

Slogging it out for the Magical Moment

September 22nd, 2009
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I was listening to Seth Godin’s book The Dip the other day. It’s an oddly encouraging tome about when to quit and when to stick. Instead of mulling over implications for my business I found myself thinking about a recent hike in Yellowstone National Park … read more »