Marketing Communication

Email like a human

March 13th, 2012

Consider this: Even an auto-generated email can be brightened with a touch of humanity. Dear therese beale, Thanks for contacting the MOO Print Team. I’m sending this email to confirm that your enquiry is in our customer service queue, and that a real, human MOO … read more »

Messages build great expectations

December 8th, 2010

Imagine if your customer could see you through the words you write. Routine business communication need not be always perfunctory. Even a short note is an opportunity to deliver messages that paint a picture in the reader’s mind. Last week I received an email from … read more »

Back to basics with a marcom tool kit

November 9th, 2009

If someone asked you what marketing activity would help you grow your business over the next six to nine months, what would you say? A handful of senior executives at a large professional services firm pondered the question recently during a quick interview to update … read more »