Human interest stories matter

February 16th, 2011

Consider the impact of the spoken word. What would happen if you read a story only for the quotes? Years ago my first editor shared a bit of advice I’ve never forgotten: Fill your story with quotes. She suggested a reader experiences the essence of … read more »

The power of answering “Why?”

November 24th, 2010
Walk in snowy woods on flickr/bealetherese

Do you know why you do what you do? The power of purpose gets lots of bandwidth on the talk show circuit, in book titles, with motivational bloggers on the web. Perhaps it’s because “why” is an easy question to pose. Anyone with young children … read more »

Pack your proof in a bento box

October 28th, 2009
bento box

Promoting a single product attribute is a gamble. Last week I opened the morning newspaper to find a full page color ad about tomato soup, of all things! Campbell’s was touting its use of a sea salt so “naturally flavorful” that it could reduce the … read more »

Create an incredible shrinking story

October 4th, 2009
Businessman eyes stack of paperwork

Lately I’ve been obsessing about how to make a big story very small.  Specifically, I’m planning to shrink a mountain of information to three pages in an industry presentation. And use pictures not words to tell the story. Ha! Good luck, you may think. Well, … read more »