Email like a human

March 13th, 2012

Consider this: Even an auto-generated email can be brightened with a touch of humanity.

Dear therese beale,

Thanks for contacting the MOO Print Team.

I’m sending this email to confirm that your enquiry is in our customer service queue, and that a real, human MOO Service Agent will get back to you by the end of the next business day (that’s Monday-Friday, excluding Public Holidays).

Remember, I’m just a bit of software, so please don’t reply to this email. You’ll find our Service Agents far more conversational.

Best wishes,

Little MOO
Tireless Print Robot

Between the lines is a sensibility that connects the company to its customers.  I read that the company will respond (expected), and feel that they care about how I perceive the email (surprising).

And it only took a few seconds to forge that connection in a simple email.  Brilliant!

Posted March 13th, 2012

Author: Categories: Marketing Communication Tags:
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