Messages build great expectations

December 8th, 2010

 | by Therese Beale

Imagine if your customer could see you through the words you write. Routine business communication need not be always perfunctory. Even a short note is an opportunity to deliver messages that paint a picture in the reader’s mind. Last week I received an email from … read more »

The power of answering “Why?”

November 24th, 2010

 | by Therese Beale

Walk in snowy woods on flickr/bealetherese

Do you know why you do what you do? The power of purpose gets lots of bandwidth on the talk show circuit, in book titles, with motivational bloggers on the web. Perhaps it’s because “why” is an easy question to pose. Anyone with young children … read more »

Simplicity – a familiar refrain in messaging

November 4th, 2010

 | by Therese Beale

In our complex world, it’s far easier to construct a complicated message than a simple one. There’s no doubt message development is a vital skill in every marketer’s toolkit. Well-constructed messages communicate business strategy, inspire the workforce and drive sales. The process of assembling a … read more »

Can trust be orchestrated?

March 9th, 2010

 | by Therese Beale

Trust is one of those concepts that defies prescription. It’s in our minds but how about our bodies? Bobby McFerrin has a way of engendering trust quickly and intimately with his audiences. Watch how Bobby nurtures audience participation at a science conference, using his body … read more »

How to make people stop and listen

March 2nd, 2010

 | by Therese Beale

jamie oliver

I heard recently one sentence that made me stop in my tracks. Skilled presenters can have that effect. In this case, the words erupted from a spunky British chef: “It’s profoundly important that every single American child should leave school knowing how to cook 10 … read more »

Your biggest worry

February 27th, 2010

 | by Therese Beale


Your biggest worry could be a blank sheet of paper. It can happen when you’re challenged with a dire business imperative but lack inspiration. Or perhaps you’re inspired to act by a charismatic chief executive but not sure where to bring all that energy back … read more »