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Communication Planning

Sort Out Your Story

We help you agree on your message to accelerate the process from plan to execution.

Our method helps you determine whether you are targeting the right people and if your strengths are aligned with what those people need.

The Lucid Method framework usually proposes a shift in your current communication approach. But getting everyone to agree on a different message strategy isn’t always easy.  That’s why we evaluate how your communications stack up with your customers, your employees and your sales force.

Our qualitative reports take a close look at how well your messages are differentiated from competitors and if they are appreciated (or not) by your most valuable stakeholders. We get to the core of assessing all the messages in the marketplace, not just yours.

The result? A clear message strategy so you can spend your marketing dollars with confidence.

Are your messages clear, consistent and credible?  Download our Message Scorecard and see how you score.

Services include:

  • Positioning strategy
  • Organizational brand framework
  • Strategic message framework
  • Competitor analysis
  • Message research & testing – focus groups, qualitative interviews, quantitative surveys
  • Message facilitation with cross-functional teams [sales, product development, corporate communications, marketing, creative]
  • Jumpstart brand identity & messaging package for small business owners